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Client-owned web systems
Plan my system

COMMERCIAL CLARITY

Invest in the business outcome. See the operating cost before launch.

These ranges are calibrated to current reviewed market data, the senior time required to do the work responsibly, and the risk carried by each scope. A project brief confirms the problem before a fixed proposal confirms the price.

Minimal Web System

$3,750–$5,000

The smallest complete website SITEBORNE will put its name on—a full build with every optional extra removed, not a stripped-down shortcut on security or accessibility.

Optional protection after launch: Care Essential from $350/month (optional, not required)

What the system includes

  • Three main pages (home, offer, contact)
  • Custom design that works on any device
  • Fast-loading from servers close to your visitors, worldwide
  • A secure contact form that protects submitted details
  • Usable by people with disabilities, not just sighted mouse users
  • Tuned to load quickly, not just look finished
  • Protections against common attacks and bots
  • Your own Cloudflare account—not ours
  • Thirty days to flag anything before final sign-off
Test this scope against my needs

Foundation Web System

$6,500–$9,500

A service business that needs a focused, credible, performant website.

Optional protection after launch: Care Essential from $350/month

What the system includes

  • Clear messaging that explains what you offer
  • Five to eight main pages
  • Custom design that works on any device
  • Fast-loading from servers close to your visitors, worldwide
  • A secure contact form that protects submitted details
  • Visitor stats that don't track people across the web
  • Built so Google can actually find and understand your site
  • Usable by people with disabilities, not just sighted mouse users
  • Tuned to load quickly, not just look finished
  • Protections against common attacks and bots
  • Your own Cloudflare account—not ours
  • Thirty days to flag anything before final sign-off
  • A plain breakdown of what launch actually costs
Test this scope against my needs

Connected Web System

$12,000–$20,000

A business needing a larger content system, integrations, or interactive capabilities.

Optional protection after launch: Care Growth from $750/month

What the system includes

  • Everything in Foundation
  • Organized, easy-to-update content—no developer needed for edits
  • A guided form that sorts serious inquiries from browsers
  • On-site search
  • Connected to the CRM or tools you already use
  • Your existing content moved over, not retyped from scratch
  • Deeper visitor insight beyond basic page views
  • Written instructions your team or next developer can follow
  • Two or three Signal Modules
Test this scope against my needs

Intelligence System

Custom, typically $15,000–$30,000

Organizations that need cited retrieval, controlled AI assistance, or document intelligence.

Optional protection after launch: Care Intelligence from $1,250/month

What the system includes

  • AI only answers from material you've approved—it doesn't make things up
  • Search that understands what customers mean, not just the exact words typed
  • Answers checked for accuracy on an ongoing basis, not just at launch
  • Spending limits that can't be exceeded by accident
  • Not locked into one AI provider—swap if pricing or quality changes
  • A visible switch to turn AI off instantly if needed
  • A normal search or contact path still works when AI is off
  • Three to five Signal Modules
Test this scope against my needs

Custom MCP + Agent System

Custom, typically $7,500–$25,000

Teams that need OpenAI Plugins, GPT Actions, Anthropic-compatible MCP servers, or reusable agent skills connected to approved business tools.

Optional protection after launch: Care Intelligence from $1,250/month

What the system includes

  • Workflow and permission architecture
  • OpenAI Plugin, GPT Action, or legacy plug-in migration path
  • Anthropic-compatible MCP server or connector setup
  • Reusable agent skills
  • OAuth or scoped API authentication
  • Tool schemas and human-approval boundaries
  • Failure-state and prompt-injection testing
  • Cloudflare Worker deployment where appropriate
  • Operating documentation and client-owned handoff
Test this scope against my needs

Creative System

From $2,500/month

Businesses that need campaign production without another filming day.

Optional protection after launch: Included in monthly production scope

What the system includes

  • Defined active-request and revision limits, confirmed in the proposal—not open-ended
  • Organized source assets; source-file organization is scoped separately from active production capacity
  • Recording-to-campaign workflow
  • Controlled campaign variations
  • Defined supported formats and any duration limits, confirmed in the proposal
  • Strategy and direction inclusion stated explicitly in the proposal
  • Approval workflow
  • Version tracking
  • Licensed-asset register
  • Secure delivery plan
  • Platform-ready exports
Test this scope against my needs

Partner Desk

From $4,000/month

Agencies requiring confidential white-label production capacity.

Optional protection after launch: Defined by monthly capacity agreement

What the system includes

  • Defined active-brand limit
  • Request queue
  • Revision rounds
  • White-label agreement
  • Non-solicitation terms
  • Source-file and licensing policy
  • Client-ready delivery
Test this scope against my needs

NOT A FULL BUILD

Already have a website? Fix or improve it instead.

Most of what's wrong with an existing site is not "rebuild everything." These two scopes exist for the site that already works but has a specific problem, or a few pages that need real attention—priced and scoped separately from a full system build above.

Targeted Fix

$1,875–$2,750

A specific, bounded problem on a site that otherwise works—a broken form, failing accessibility checks, a slow page, an insecure integration.

  • Diagnostic against the site's actual production build
  • Fix scoped to the named problem, not a redesign
  • Before-and-after measurement (performance, accessibility, or security as applicable)
  • No content or page-count changes unless the fix requires it
Scope this against my site

Page Refresh

$2,750–$4,375

One to three existing pages that need a real redesign—new layout, message, and performance pass—without touching the rest of the site.

  • Redesign of one to three specified existing pages
  • Reuses existing site architecture, navigation, and infrastructure
  • Accessible interaction and performance optimization on the touched pages
  • No new integrations or Signal Modules
Scope this against my site

SITEBORNE CARE

Operational assurance after launch.

Care protects the commercial path after launch: security updates reduce preventable compromise, regression checks protect speed and inquiries, and AI thresholds keep optional intelligence useful and bounded.

Care is optional. Cancel month to month. Client-owned accounts, source, data, recovery access, documentation, and transfer support mean declining or ending Care does not disable the delivered website.

Care Essential

$350/month

Prevent quiet breakage from becoming lost trust or lost inquiries.

  • Security and dependency updates
  • Uptime and form-path verification
  • Backup and rollback evidence
  • Small content correction allowance
  • Plain-English monthly condition report

Care Growth

$750/month

Protect speed, accessibility, and conversion paths as the site changes.

  • Everything in Essential
  • Performance regression checks
  • Accessibility regression checks
  • Inquiry-path and conversion review
  • Quarterly improvement roadmap

Care Intelligence

From $1,250/month

Keep AI useful, supportable, and inside its approved cost and quality boundaries.

  • Everything in Growth
  • AI quality-threshold monitoring
  • Allowance and provider monitoring
  • Source and retrieval evaluation
  • Fallback and failure review
  • Monthly improvement sprint
The handoff promise: no migration penalty, no proprietary lock on production accounts, and no manufactured emergency if Care ends. Unused improvement time does not accumulate unless a proposal says otherwise; emergency response times and larger changes are scoped explicitly.

HOW THE RANGES WERE SET

Current evidence, not a universal success formula.

Published ranges are fixed-scope planning bands, not time-and-material billing. Internal effort estimates help prevent under-scoping a proposal; they do not convert the engagement into purchased hours or a rate a client is billed against.

How the ranges were calibrated

The August 2026 calibration uses public market ranges and a scope model valued at $125 per senior hour—the midpoint of the most common Clutch rate band—purely as an internal planning check. Minimal assumes roughly 30–40 accountable hours; Foundation 50–75; Growth 95–160; Intelligence 120–240; a custom MCP or agent system typically 60–200 after tool, authentication, and evaluation scope is known. Of the two upgrade scopes, a Targeted Fix assumes roughly 15–22 hours and a Page Refresh 22–35, since both reuse existing site architecture rather than building it. The published bands add no promise that price alone causes business success.

Last market review: August 2, 2026. External rates, provider pricing, and project conditions change; every proposal is rechecked before signature.

Clutch 2026 web-design pricing guide

79,260+ reviewed web-design providers; common agency rates of $100–$149/hour; most reviewed projects below $10,000, with a much wider scope-dependent range.

WebFX current web-design range

Published project guidance spanning $1,000–$100,000, reinforcing that complexity and business responsibility—not page count alone—drive price.

What can move the range

  • How much useful content exists and what must be migrated
  • Private accounts, sensitive data, or regulated language
  • Legacy systems and third-party integrations
  • Custom search, qualification, portals, or AI evaluation
  • Campaign volume, licensing, and approval complexity

What the client controls

  • Production accounts, billing, domains, data, and recovery credentials
  • Approved content, access, and timely decision-makers
  • Legal, regulated, and commercial claim approval
  • Any provider use above its published allowance
  • Retention, privacy, Care, and migration choices

Provider charges remain visible and bounded.

Included Cloudflare allowances can keep early operating expense low, but free capacity is not presented as permanent or unlimited. Hard application caps preserve useful fallbacks before a provider limit is reached; paid use requires a documented decision.

Start with the business problem